AI does the work now. What it cannot do is the part worth the most: partners, reputation, a network that builds value.
I am Emin Medic. I develop partnership strategy for B2B companies and run the execution: finding and building the partnerships that grow the business, and running the programs that keep delivering.
I write a newsletter on how to build, run and grow partnerships.
The record
A partner ecosystem of twenty partners generating $25M+ a year: resellers, distributors and regional service partners who carried support in their territories, integrators, referral partners, and vendors whose products were built into our own or resold alongside them.
I built the infrastructure and the enablement behind the program, and aligned sales, support and product around what each partnership needed.
Enterprise customers worth $100K+ a year each, then a $40M+ portfolio of enterprise contracts and a technical account management team, with risk and expansion to manage across all of it.
An account system in use across 200+ accounts that reads CRM, contract and support signals, flags risk and expansion early, and prepares the review. The AI proposes; a person approves. The team extends it themselves.
That was built for enterprise accounts, and it is how I know which parts of partner work a system can carry and which have to stay with people.
International procurement and logistics on four continents before the software years, including supply operations supporting NATO forces in Afghanistan and building a mine’s supply chain in Mongolia. I have led teams of about thirty, twice.
A decade of buying before thirteen years of selling is why I know what a partner actually wants. I have been the partner.
Credentials
- MBA, University of Liverpool. Dissertation on how personality shapes trust and the decision to buy.
Beyond the practice
Co-owner of VerbaLift, a content health workspace for WordPress publishers.
Author of Shareholder at Birth, on who owns the value the machines produce.
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